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Costa Rica: from FACT to

2010 / 4 / 12

many years Costa Rica was an economy where things are produced for local market and things to sell out (export). Things for domestic consumption were rice, beans, corn , candles, bar soap, matches, some clothes, shoes, etc. Centuries ago things for the exterior were cacao, indigo (a dye), tallow, shortening, some leather, etc.. and then around 1840 onwards coffee. Some 50 years later added the banana. With the money from these exports was brought from outside china, perfumes, fine fabrics, tools, machinery, etc.

For many years this way of life is mainly based on agriculture. That is, above all, coffee and bananas.

more recently, was added to agriculture export a lot of products, pineapple, melon, chayote, cassava, mango, pepper, vanilla, flowers and foliage, etc.. This is export-oriented diversification.

Then in 55-65 years industrialization came some light to the idea of \u200b\u200bproducing in Central American market for things that used to come from farther away, like the U.S. and Europe. It was established in Guatemala GINSA with wheels, machetes CORNETA in El Salvador, FANACLA (nail factory) in Costa Rica as examples. This failed for low volume high-cost inefficiencies and bad qualities.

However, Costa Rica was industrialized and exported finished products even beyond Central America. Examples: Salsa Lizano Tabasco chile in Mexico, Dos Pinos dairy products including Mexico and the Caribbean, wallets leather, some wood door way, balls made in Turrialba baseball to the majors, costumes unique to San Pedro de Poas fine stores on 5th Avenue in New York and Wilshire Boulevard in Los Angeles, California. In addition, instead of exporting coffee beans and cocoa are now exported both very well converted processed gourmet coffee and chocolate.

But this was not enough for the voracious appetite of the Costa Rican consumers who want to cars, international musicals, the latest fashion, fast foods and fine international foreign drinks all type,.

Then, on top of unprocessed agricultural products as coffee beans and fresh fruit on top of the finished product opens eco-tourism area of \u200b\u200bbeach, sand and sun, adventure, mountain, spas, etc. This activity with hotels, sites, restaurants, attractions etc. is now main source of income to keep buying BMWs, Mercedes, Lexus, 4 X 4's, Chivas Regal, and medical equipment for diagnosis and treatment and everything else we import.

the issue does not end there . Agricultural products, industrial products and tourism have their ups and downs and their competitors in other countries. The social security in Costa Rica require very efficient.

And, after all there are other countries and continents where they produce the same products, similar or equivalent or substitutes.

Well then, where is the sheath made in Costa Rica versus designed in Costa Rica.

Well, it is more or less well. Finally we stop being monkeys and walk copying and repeating what others do.'re Looking for originality. Deal with what others do not, or do so in large, developed nations and we also can do it.

unleash two phenomena are quite parallel.

First: Education in Costa Rica, with all its faults and which are quite large, it produces good employees well educated, and right spark. People increasingly gets by with English. The country is fairly calm and stable and climatic zones are welcome.

Second: The government attracts foreign companies who love this. Then, have come to the zones people like Intel, Baxter, Boston Scientific, Hewlett Packard, MICROSOFT, well a lot. One that I visited in Carthage ago finest professional camera tripods for film and video and I do not know.

also remember that there is a real revolution in the world and Costa Rica is ready to participate and share. It is the revolution in information technology and communication (digital world). Here there are plenty of companies that invent and create programs and computer systems and other herbs.

Are we good so far?

But now comes the turnaround in the economy. In other words, the shift in production.

Already we're not just doing things (products) to be put over the Made Seal in Costa Rica. Things are also elsewhere. Now you create, invent, discover, originate. Research and Development is made and designed. It is designed processes, parts, articles, products, buildings, machinery, chemicals, roads, computer programs, etc. And many things are designed to export the designs. Example

Franklin Chang Diaz, the Costa Rican-American astronaut, and his people have a workshop-laboratory is developing engine plasma. INBio is the National Biodiversity Institute has a lot of laboratories to analyze and study and name and classify animals and plants and see what uses can be given. Much of this is done under agreements with transnational companies such as pharmaceuticals.

then this latter is achieved by raising to the nth degree knowledge. Knowledge in many fields, areas, dimensions, latitudes. blah, blah, blah. (By the way, is what you are charged your eldest daughter Cynthia).

Among others I remember who said that the future of Costa Rica is in the knowledge was Luis Alberto Monge when it opened 20 years ago in Guácimo EARTH (Escuela Agrícola Regional Humid Tropics), Mr. Jorge Manuel Dengo, ICE first manager and founder of the National Emergency Committee, and very emphatically Dr. Oscar Arias Sánchez, twice president, Nobel Peace Prize and a friend of Jimmy Hirsch .

In summary we have first made simple agricultural products to consume and then export as well as raw materials. Then we made harm than good some industrial products. Then we improved and we made high quality products of high added value (added value) at the same digging a time products and services for tourism.

More recently, Costa Rica advance knowledge of its workforce, their technical and scientific professionals, and even then we designed and sell designs.

An example I saw in a big department store in Israel in January just past. I saw very fine china and glassware that said: Designed in Germany, designed in Bohemia. For course, was made in China.

Jimmy

to promote development, COSTA RICA must venture into the creation of knowledge

Sebastián Urbina Director, Center for Trade, Innovation and Productivity Georgia Institute of Technology. mailto: @ gatech.edu sebastian.urbina 09/04/2010 09:21 PM

Costa Rica's economy has been successfully developed in recent decades, moving from a predominantly agricultural economy to one based on advanced manufacturing and services. The national model for promoting and diversifying exports and attracting foreign investment, the economy has diversified to not depend on international prices of coffee and bananas. In agriculture, we become an agro-industrial power: Costa Rica is the fourth largest producer of fresh pineapple in the world and the leading exporter of pineapples to the United. UU. In melon is among the 10 largest exporters in the world and is the third largest exporter of bananas. All this is possible also with 25% of the country in a regime of environmental protection and with increasing development vision socially responsible
In terms of manufacturing, the country has moved into technically advanced productions. Examples: the area of \u200b\u200belectronics and medical supplies. In both cases, particularly in the area of \u200b\u200bmedical devices, Costa Rica has positioned itself as one of the most important producers in the world. We have even created an ecosystem to provide goods and services to multinational companies establishing in the country. A study in Costa Rica provides all of the Foreign Trade Promoter, Procomer, and the Trade, Innovation and Productivity of Georgia Tech, indicates that the source locally, companies reduced 16% unit costs while increasing quality by almost 3%. Create knowledge. To encourage economic development, the country must move into the next stage of production model: the creation of knowledge. In recent decades, we have been assembling imported technology, now as a model of society we are faced with the strategic crossroads of creative and take more responsibility to become producers of knowledge.
Costa Rica does have the human capital to make the transition from stage to stage advanced maquila production of knowledge.
international companies have settled here are impressed positively with the academic level and commitment of the engineers working ticos. These Costa Rican engineers are helping to improve processes within companies. Engineers have ensured that companies remain in Costa Rica, despite significant increases in wages, compared with other markets competing to attract these companies.
Education should promote the development and creativity. We have a system where we can develop and generate knowledge. There are already initiatives in this direction in aerospace companies, software and biotechnology to name a few cases. Now it increasingly encourage this development and the creative capacity of our youth. We have been very effective so far, and from now on have to be transformed in a country where companies do not look for cheap labor, but productive. A country where companies are established even though labor is more expensive.
With initiatives from the likes of Costa Rica Investment World, (14 and 15 April in San José, Costa Rica) hundreds of companies, developers and research institutes will have the opportunity to understand more fully the competitive advantages that Costa Rica offers with its development model, with a strategic orientation definitely committed to innovation and knowledge creation in roadmap for development.
evolve now for "Made in Costa Rica" to "Designed in Costa Rica."

Alfredo & Cecilia Jimenez

Huntington Beach, CA. USA